brand-identity

A skill for Claude Code that designs a brand identity as one system: logo, typography and colour palette built together from one idea, measured, shown side by side as identity cards, and handed over as a brand guidelines kit for the set you pick.

Twenty-four briefs, one direction shown from each: a light festival in Lyon, a taquería in Mexico City, a pharmacy in Athens, a techno label in Berlin, a floating sauna in Oslo, a children's dentist, a weeding-robot start-up, a honey co-op on the Black Sea and more. Mascots, emblems, monograms, stencils and plain wordmarks; every mark, typeface and colour above came out of a run of this skill.

What you get · Examples · Install · Use · How it works · Network and privacy · Develop

What you get

• Three (up to four) identity sets, each built around a single mechanism that produces the mark, the type choice and the palette at once, so the parts belong together instead of being picked separately.
• Measured, not asserted. Contrast (WCAG 2.2), colour-blindness simulation, glyph coverage for the languages the brand writes in, font licences, tabular figures, and logo renders at 16 and 32 px for review. A failed measurement is a gate the set must pass; a heuristic is labelled as a warning; taste is labelled as judgement.
• Sets that don't look like every other AI brand. The skill knows what plain models reach for and asks for a reason from the brief whenever a set uses it (below).
• A brand guidelines kit for the chosen set: an 8-page PDF (cover, idea, logo, variations, logo on colour and misuse drawn for this mark, colours, typography, applications; --full adds grid, dark mode, accessibility, iconography and imagery for 13), logo files (SVG and PNG: full colour, one colour, reversed, app icon, favicon), design tokens (CSS, SCSS, Tailwind, DTCG JSON) and a font sheet with embed code.
• Your site, restyled. Give it a URL and it reads the current logo, type and colours, then previews each set on your own pages. Keep the parts you like (keep), evolve others (refresh).
• Any part on its own: just a logo, just a type system, a palette for an existing logo, or a critique of an identity you already have.

Examples

Fernhill Books: an independent bookshop and small press in Edinburgh

Brief: literate, unhurried, wry. Competitors: a national chain in navy and white, a second-hand shop with a gilt sign, an online marketplace.

A · Manicule (recommended, picked): the pointing hand readers drew in margins is the mark, Literata carries both display and text, and the palette is press black with one rubric red. B · Full Stop: a quiet lowercase name that ends on a blue proofreader's full stop. C · Close: an Old Town passage under a tenement, on a dark ground.

Kit: cover	Kit: typography

Tessellate: an open-source data pipeline orchestrator

Brief: precise, calm, candid; the product shows run times and costs, so figures must be tabular. Competitors: an established scheduler with a pinwheel logo, two start-ups in purple and teal.