Claude Content Skills

Free, copy-paste Claude skills that run your content growth factory — turn ideas (and your Obsidian memory) into scroll-stopping Instagram reels: hooks, scripts, repurposing, captions, and a 2-week posting calendar.

Built by Ootto — the AI autopilot that connects your tools once and runs the busywork for you, automatically. These skills are the manual, do-it-yourself version. Ootto is the autopilot. See it in 3 minutes →

What this is

Claude "skills" that work like a whole content team in one install. The workflow: scrape what's in demand → feed Claude a viral reel → it studies the whole thing → it builds you an original in your voice → then it turns the comments into leads. One skill (Content Factory) runs all the others in order so you get a finished reel + the lead loop from one command; one gives Claude a permanent memory; the rest each do one job in the pipeline. No code, no editing suite.

Skill	Team role	What it does
Content Factory	Showrunner	The whole setup in one command. Runs the entire pipeline — find a format → study → hook → script → build → caption → post → lead loop — and repeats it 3× a day. Start here.
Virality	Hook doctor	The best one. Built from the real winners and losers of 262 posts and 3.5M views on @jayantcreates.ai: what our 100K+ reels did in the first 3 seconds vs what our flops did, frame by frame, plus an 8-point hook checklist. Makes Claude do something extraordinary in the first 3 seconds of every reel.
AI Brain	Memory	Gives Claude permanent memory. Say "wrap up" and it saves the session to your Obsidian vault (local markdown you own); next session it recalls only what's relevant. The foundation the others run on.
Agent Reach	Scout	Scrapes the internet for you — mines Reddit/communities for what people actually want (your topics), finds trending reels to model, and downloads any reel/Short → transcript. The FIND step. Free, no login. (Bundled from Panniantong/Agent-Reach, MIT.)
Reel Analyzer	Researcher	Feed it any viral reel — Claude watches it frame by frame + reads the transcript and breaks down the hook, structure, pacing & visuals, so you can model what works.
Going Viral	Strategist	The strategy above the hook. Pick the goal (saves / shares / follows / leads) → the emotion that drives it → the hook + funnel built around it. Distilled from 160+ analysed viral reels.
Viral Hook Writer	Hook writer	10 scroll-stopping hooks for the first 1-3 seconds, ranked for what to test first.
Hook Mining	Hook miner	Feed it a CSV of hooks that actually performed (Sandcastles export, your analytics, scraped competitors) — it ranks them, buckets them by psychological pattern, then remixes: the proven structure stays fixed, only the power words get swapped. The opposite of slop.
Reel Scripter	Scriptwriter	Turns the breakdown into a tig