😎 Claude Vibes

A Claude Code plugin for people who describe WHAT they want and let Claude handle HOW.

It covers three things that Claude Code does not ship on its own:

• Build a brand from nothing. Sixteen guided commands take you from founder interview to a compiled brand guidelines document: purpose, values, positioning, archetype, voice, messaging, tagline, pitch, colors, and typography.
• Turn an idea into a plan, and stay on it. Discovery, scoping, and architecture, then the graph-engineering skill designs the whole project as a graph of jobs with real dependencies, separate checks, and approval points, covering code, brand work, content, account setup, legal, and launch. The approved graph is saved as a checklist that every command reads before it works, and anything not on it has to be added on purpose. That is what stops a project from drifting.
• A creator toolkit. Sponsor scripts, hooks, marketing copy, deep research, and image prompts for Midjourney and Nano Banana Pro.

It also wraps building, shipping, debugging, and refactoring in the same plain-language, confirm-before-acting style, and leans on Claude Code's built-in review, reasoning, and memory wherever those exist.

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Installation

1. Install Claude Code

macOS, Linux, or WSL:

curl -fsSL https://claude.ai/install.sh | bash

Windows PowerShell:

irm https://claude.ai/install.ps1 | iex

This is Anthropic's native installer, and it keeps Claude Code updated automatically. Homebrew (brew install --cask claude-code) and WinGet also work, but they do not auto-update by default. Already have Claude Code? Skip this step.

2. Install Node.js 18+ (only for brand naming)

The Whois server, which checks whether a domain is free while you name a brand, starts through npx. If you will use that command, install Node from nodejs.org, or with brew install node on macOS. Everything else works without Node.

3. Install Claude Vibes

claude plugin marketplace add mike-coulbourn/claude-vibes

claude plugin install claude-vibes@claude-vibes

4. Start

Open a terminal in your project folder, run claude, and type / to see the new commands. If Claude Code was already running, restart it or run /reload-plugins.

To update later, run claude plugin update claude-vibes@claude-vibes, then restart Claude Code.

Local install (alternative)

git clone https://github.com/mike-coulbourn/claude-vibes.git

Add as a local marketplace:

/plugin marketplace add ./claude-vibes

Team installation

Add to your repository's .claude/settings.json for automatic team setup:

{
  "extraKnownMarketplaces": {
    "claude-vibes": {
      "source": {
        "source": "github",
        "repo": "mike-coulbourn/claude-vibes"
      }
    }
  },
  "enabledPlugins": {
    "claude-vibes@claude-vibes": true
  }
}

When team members trust the repository folder, the plugin installs automatically.

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The workflow

BRAND → START → BUILD → SHIP → FIX → REFACTOR        + TOOLKIT (any time)
  ↓       ↓       ↓       ↓      ↓        ↓
Identity Plan   Code   Deploy  Debug   Evolve

Each phase has its own commands and agents.

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Commands and agents

00-BRAND (brand identity)

Build a startup's brand identity step by step, from the founder interview to a finished guidelines document.

Commands: