Founder Marketing Skills
Open-source marketing skills for founders. Keyword research, growth strategy, social search audit, competitor analysis. Install with npx skills.
Install: npx skills add ScaleBrick/founder-marketing-skills
Works with Claude Code · 84 GitHub stars
Install
npx skills add ScaleBrick/founder-marketing-skillsInstall command taken from the project's README or registry entry. Always review code before running it.
README excerpt
Read full README on GitHub →Founder Marketing Skills
by ScaleBrick. Free. MIT. No account, no API keys.
Open-source marketing skills for founders who do their own marketing. Keyword research, growth strategy, social search audit, and competitor intelligence. Works with Claude Code, Codex, Cursor, and any agent that reads SKILL.md.
Install
npx skills add ScaleBrick/founder-marketing-skills
That's it. The CLI installs the 4 skills into your agent's skills directory. Works with Claude Code, Codex, Cursor, Gemini CLI, Cline, OpenCode, and 40+ other agents. No account, no API keys.
The 4 skills
| Skill | Command | What it does |
|---|---|---|
| Social Search Audit | /audit |
Checks whether TikTok/Instagram search is a viable growth channel for your business. Evaluates niche competition, search demand, and content type fit. |
| Growth Strategy | /strategy |
Generates a full marketing strategy: core themes, content pillars, brand voice, 20+ keywords with intent categories, and a posting plan. |
| Keyword Research | /keywords |
Finds high-intent keywords people are searching on TikTok/Instagram for your niche. Categorizes by type (educational, problem-aware, tool comparison) and rates conversion potential. |
| Competitor Audit | /competitors |
Audits your top 5-7 competitors across SEO, content, and social media. Identifies gaps you can exploit, positioning angles no one is claiming, and 5 specific moves you can make this week. |
See it in action
Running /audit on Cal AI, the AI calorie-tracking app that hit $50M ARR in months.
Intent breakdown across four categories, with real TikTok search URLs to verify every claim:
Ten keywords to start with, ranked by intent and conversion potential:
Real results from this method
╭─── PROOF ─────────────────────────────────────────────────────╮
│ │
│ YC-backed AI healthcare app │
│ 353K views and 5,300 page visits in 47 days. $0 ad spend. │
│ │
│ AIFlyer │
│ 0 to 15,000 signups in 3 months. Ranks alongside Canva │
│ in TikTok's LLM responses for flyer-related queries. │
│ All organic. │
│ │
╰───────────────────────────────────────────────────────────────╯
Zero ad spend across both. No marketing team.
How it works
Each skill is a structured method stored as a SKILL.md file. When you run a skill, Claude (or your agent of choice) follows the method to analyze your specific business and produce actionable output.
No API keys needed. No account required. Just run the skill and get results.
The skills work best when you provide:
- Your business name and description
- Your target audience
- Your website URL (for audit and funnel skills)
The method
One core insight: 40% of Gen Z uses TikTok and Instagram as search engines. People type real questions into social search, and if your content shows up, that traffic is high-intent.
The framework:
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