Marketing Skills: Marketing & SEO Workflows for AI Agents

Marketing Skills is an open-source library of reusable marketing and SEO workflows for AI agents. Install the skills your task needs, provide real product context, and get structured work grounded in explicit methods, checks, and source rules.

The library covers technical and on-page SEO, research, content, channels, paid advertising, launch and commercial strategy, platforms, and analytics. Page construction routes to Pagina; interface component construction routes to Bricks.

Marketing methods for agents. Project truth stays with the project.

Quick start

Install a focused set of skills for the task:

npx skills add kostja94/marketing-skills \
  --skill seo-strategy keyword-research content-strategy

Then give your agent a real assignment:

Use seo-strategy to create a prioritized SEO plan for this product.
Read contextus.md and the current website first. Separate verified facts,
assumptions, opportunities, and next actions.

Other useful commands:

# Browse available entries
npx skills add kostja94/marketing-skills --list

# Install the complete library
npx skills add kostja94/marketing-skills

Install two or three relevant skills when the task is known instead of loading the entire library into one task. The CLI installs skills only; clone the repository when you also need templates/ or the full documentation set.

Choose a workflow

Goal	Start with
Build an SEO roadmap	seo-strategy
Fix crawling, indexing, sitemap, or canonical issues	robots-txt, indexing, xml-sitemap, canonical-tag
Audit or implement page metadata end to end	page-metadata
Improve one title, description, schema, or internal-link concern	title-tag, meta-description, schema-markup, internal-links
Research keywords, competitors, or content opportunities	keyword-research, competitor-research, content-strategy
Plan launch, positioning, pricing, or acquisition	product-launch, gtm-strategy, pricing-strategy, cold-start-strategy
Plan paid acquisition	paid-ads-strategy plus the relevant platform skill
Track search and AI traffic	analytics-tracking, google-search-console, ai-traffic-tracking
Build a complete page	Pagina page-builder
Build an interface component	Bricks component-builder

See the full prompt-to-skill mapping and skill reference.

What Agent Skills add

An Agent Skill is a version-controlled directory with a SKILL.md file containing discovery metadata and procedural instructions. It differs from a one-off prompt by giving agents a reusable workflow they can load when a matching task appears.

Marketing Skills packages:

• task scope and routing rules;
• step-by-step methods and decision criteria;
• required inputs and missing-information checks;
• output structures and verification steps;
• boundaries between adjacent skills and repositories;
• reference rules for claims that require current external evidence.

The skills do not replace product facts, professional judgment, platform access, or human approval. Results still depend on the task, evidence, agent, tools, and review process.

Library scope