meta-ads-mcp

MCP server for the Meta Marketing API v26.0 — 134 tools for managing Facebook & Instagram ad campaigns, audiences, creatives, insights, catalogs, and more.

When to Use

Use this MCP when you need to:

• "Create a new Facebook ad campaign" — use create_campaign, create_adset, create_ad, and create_creative to build a full funnel
• "Check how my ads are performing today" — use get_account_insights or get_campaign_insights with today's date range
• "Pause all campaigns with ROAS below 2" — use list_campaigns + get_campaign_insights to find underperformers, then update_campaign to pause
• "Set up A/B test between two ad creatives" — use create_experiment to run a controlled test between ad sets
• "Create a lookalike audience from my customers" — use create_custom_audience, add_users_to_audience, then create_lookalike_audience
• "Upload ad images and create a carousel ad" — use upload_image for each image, then create_creative with carousel format
• "Get a detailed performance report for last 30 days" — use create_async_report for large date ranges, then get_async_report to retrieve
• "Search the Facebook Ad Library for competitor ads" — use search_ad_library to find public ad data
• "Set up automated rules to pause underperforming ads" — use create_rule with conditions like CPA > threshold
• "Manage my product catalog for dynamic ads" — use create_catalog, create_feed, and upload_feed to set up dynamic product ads

What's New in v1.5.0

• Conversion tools validate the existing events JSON input and send it as the required data array. Use test_event_code to verify receipt in Events Manager; offline events use a dataset ID and action_source=physical_store for store events.
• Creative creation accepts top-level destination_spec, wamo_whatsapp_identity_spec, and degrees_of_freedom_spec JSON objects. Dynamic creatives also accept object_story_spec for Page identity. To opt out of the v26 Shops destination default, set destination_spec to {"destination_type":"WEBSITE_AND_SHOP_OPT_OUT"}.
• Includes complete async-report result retrieval, token extension, and budget schedule fixes since v1.4.1. Some detailed Insights breakdowns require an Ads Manager opt-in; an empty response does not necessarily mean zero performance.

Installation

{
  "mcpServers": {
    "meta-ads": {
      "command": "npx",
      "args": ["-y", "@mikusnuz/meta-ads-mcp"],
      "env": {
        "META_ADS_ACCESS_TOKEN": "your-access-token",
        "META_AD_ACCOUNT_ID": "123456789",
        "META_APP_ID": "your-app-id",
        "META_APP_SECRET": "your-app-secret",
        "META_BUSINESS_ID": "your-business-id",
        "META_PIXEL_ID": "your-pixel-id"
      }
    }
  }
}

Environment Variables

Variable	Required	Description
META_ADS_ACCESS_TOKEN	Yes	Meta Marketing API access token
META_AD_ACCOUNT_ID	Yes	Ad account ID (numeric, without act_ prefix)
META_APP_ID	Optional	App ID — required for token exchange/extension and debug
META_APP_SECRET	Optional	App secret — required for token exchange/extension and debug
META_BUSINESS_ID	Optional	Business Manager ID — required for business tools
META_PIXEL_ID	Optional	Pixel ID — required for conversion tools

Tools (134)

Campaign Management (25)