Open SEO MCP Skills: a free SEO MCP server + GEO skills for Claude

Skip the setup: use the hosted Ryze MCP (Google sign-in, Search Console and GA4 connected in one step, approval-gated changes).

Connect Ryze in one click →

Open-source SEO + GEO skills for Claude on a free SEO MCP server (the Ryze connector) — keyword research, rank tracking, site audits, backlinks, competitor gaps, AI visibility — running on your own Search Console, Analytics and ads data through the Ryze MCP, with DataForSEO built in for the data Google won't give you.

No subscription for the tool. No markup on API calls. The skills are MIT — take them, change them, ship them.

Why this exists

"Open source SEO tools" are having a moment. Look closer and most are a UI over the DataForSEO API: you either bring your own key and pay per request, or pay a hosted subscription plus a ~28% markup on every data call. The code is free; the data never was.

This takes the opposite approach:

• Your rankings come from your actual Google Search Console — real positions, real clicks, not estimates
• Your traffic comes from your actual GA4 — including AI referral traffic (ChatGPT, Perplexity, Claude, Gemini)
• Your keyword volumes come from Google Ads keyword planner data
• Competitor keywords, backlinks and SERPs come from DataForSEO, already wired into the Ryze connector — no key to manage, no markup layer to build
• Ahrefs and Semrush are also connectable if you already pay for them

Quick start

claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
claude plugin marketplace add Ryze-AI-Adgent/open-seo-mcp-skills
claude plugin install open-seo-mcp-skills@ryze

Then: "run an SEO audit on mysite.com". The plugin bundles the connector, so step one is optional in Claude Code.

Product pages: Google Ads MCP · Meta Ads MCP

Install (2 steps)

1. Connect the Ryze MCP — in Claude: Settings → Connectors → Customize → add custom connector:

Name: Ryze AI
URL:  https://connector.get-ryze.ai/mcp

Sign in, pick your workspace, connect your Google Search Console / GA4 / ads accounts once. Full guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp?utm_source=github&utm_content=open-seo-mcp-skills

2. Install the skills — as a Claude Code plugin:

claude plugin marketplace add Ryze-AI-Adgent/open-seo-mcp-skills
/plugin install open-seo-mcp-skills@ryze

or just copy them:

git clone https://github.com/Ryze-AI-Adgent/open-seo-mcp-skills && cp -r open-seo-mcp-skills/skills/* ~/.claude/skills/

The skills