Social AI Team

A set of Claude Code skills that work together as a complete social media team for small and medium businesses. Each skill is a specialist. Together they run the full workflow — from brand setup to platform-native content creation to scheduling and monthly performance review.

Built to run inside Claude Code.

Just getting started? Read SETUP.md — a full beginner walkthrough covering Claude Code, install, MCP setup, and your first client.

---

How the Skills Work Together

/social-media-manager  ← start here (orchestrates everything)
         │
         │  LAYER 1 — FOUNDATION
         ├── /brand-onboarding ──────────→ context/brand-style.md
         │       Run once per client.             │
         │       Captures brand identity,          │ (read by all skills below)
         │       voice, and goals.                 │
         │                                         ▼
         ├── /content-calendar ──────────→ context/content-calendar.md
         │       Run monthly.                      │
         │       Builds a structured month         │ (read by all content skills)
         │       of post ideas.                    │
         │                                         │
         │  LAYER 2 — CONTENT CREATION             │
         ├── /caption-writer ────────────→ outputs/captions/
         │       Instagram, Facebook,
         │       and multi-platform captions.
         │
         ├── /social-creative-designer ──→ outputs/creatives/
         │       Branded visuals via Nano Banana
         │       (Generate / Composite / Brand / Stop-Motion).
         │
         ├── /linkedin-writer ───────────→ outputs/linkedin/
         │       LinkedIn-native posts.
         │       First-person, insight-led,
         │       built for LinkedIn's format.
         │
         ├── /threads-writer ────────────→ outputs/threads/
         │       Threads posts.
         │       Short, direct, opinion-led,
         │       500 char limit enforced.
         │
         ├── /x-writer ─────────────────→ outputs/x/
         │       X/Twitter posts and threads.
         │       Punchy, standalone hooks,
         │       280 char limit enforced.
         │
         │  LAYER 3 — DISTRIBUTION & REVIEW
         ├── /publisher ─────────────────→ Blotato (scheduled posts)
         │       Optional. Schedules content
         │       via Blotato and generates
         │       infographic visuals.
         │
         └── /social-performance-review ─→ outputs/reviews/
                 Run end of month.                  │
                 Analyses what worked,              │
                 what didn't, and why.              ▼
                                         context/best-performers.md
                                         (feeds back into next month)

Skills cross-reference each other:

• /brand-onboarding → writes brand-style.md → read by all content skills
• /content-calendar → writes content-calendar.md → read by all Layer 2 content skills
• /caption-writer → writes Visual Direction field → read by /social-creative-designer
• /linkedin-writer, /threads-writer, /x-writer → write BLOTATO FLAG field → read by /publisher
• /social-performance-review → updates best-performers.md → read by all content skills next month

---

What Each Skill Does