Social Media Skills

Give your AI agent the skills of a top-1% social media team. 106 of them, free.

Install these and your agent stops giving generic social media advice and starts doing the actual work: it learns your brand and voice, plans your content calendar, writes LinkedIn posts that win the "see more" tap, scripts Reels that hold watch-through, briefs your thumbnails and pins, grows each platform the way that platform actually works — and when everything's ready, gets it posted, on your explicit go.

• It sounds like you. Every skill reads your brand profile and voice guide before writing a word — no interchangeable AI-slop, no engagement bait, no fabricated stats.
• It knows this year's playbook, not 2023's. Each skill encodes how top practitioners work right now — the algorithms, formats, and platform mechanics — fact-checked and kept current.
• It covers the whole job. Strategy, planning, writing, video, design, growth, community, analytics: 106 skills across 14 topics that know about each other and hand work to the right specialist, from brand foundation to published post.

⭐ If this is useful, star the repo — it's how these skills reach more agents.

Quick start

One command (recommended) — the skills CLI. For Claude Code, this installs all 106 skills globally, no prompts:

npx skills add social-media-skills/skills -g -a claude-code -s '*' -y

For a different agent, swap -a claude-code (or -a '*' for every agent you have; run plain npx skills add social-media-skills/skills for the interactive picker). One skill only: use -s reels-script instead of -s '*'. Alternatively, SkillKit installs across 40+ agents:

npx skillkit install social-media-skills/skills

Claude Code plugin — install once, get updates automatically:

/plugin marketplace add social-media-skills/skills
/plugin install social-media-skills@social-media-skills

Manual copy (Claude Code / Claude Desktop)

git clone https://github.com/social-media-skills/skills.git social-media-skills
cp -r social-media-skills/skills/* ~/.claude/skills/

Downloaded the ZIP instead? Unzip it, then copy the same way. Prefer a lighter install? Copy just the starter set and add more as you need them:

cd social-media-skills/skills
cp -r brand-profile voice-builder audience-research content-pillars content-calendar \
      hook-writer caption-writer short-form-video-script cross-platform-repurposing \
      engagement-routine platform-specs-and-validation scheduling-and-queue ~/.claude/skills/

Keep it updated — plugin installs update themselves; for a copied install, git pull and re-copy, or add the repo as a git submodule. Prefer your own tweaks? Fork it — the license is MIT and CONTRIBUTING.md documents the house pattern.

Claude app (claude.ai on web or mobile — no terminal needed)

Custom skills work on every Claude plan, uploaded one skill at a time. The easy path is a topic pack — one download with ready-to-upload ZIPs for a complete job, plus step-by-step instructions inside: