Claude Skills Founder

Startup strategy from your terminal. Not another dev tool.

Skills · Install · Usage · Examples · Philosophy · Contributing

[!NOTE] Most Claude Code skill packs are developer tools: code review, git workflows, security audits. This one is for the founder sitting in a repo at 2am, trying to figure out if their idea is worth building.

We built these at Emotix while running our own startup. They encode the frameworks, questions, and patterns we wish we had on day one.

Skills

Validation and research

Command	What it does
/validate-idea	Stress-test with 7-dimension scorecard
/product-brief	Structured brief from one sentence
/competitor-matrix	Feature comparison + positioning gaps
/persona-gen	3 personas with priority matrix
/user-interviews	Mom Test script + analysis framework

Strategy and growth

Command	What it does
/mvp-scope	Ruthless feature triage
/pricing-strategy	Tiers, unit economics, psychology
/go-to-market	Pre-launch to 90-day growth plan
/landing-page	Conversion copy, section by section
/email-sequence	Onboarding emails, ready to send

Fundraising and metrics

Command	What it does
/pitch-deck	12-slide outline with per-slide content
/fundraise-prep	Readiness assessment + investor targeting + 12-week timeline
/metrics-dashboard	The 5 metrics that actually matter at your stage

Every skill takes plain-language input and returns scorecards, tables, and checklists you can act on.

Skills that build on each other

Each skill saves its output to a founder/ folder in your project and reads what earlier skills saved. Run /founder:competitor-matrix once, and /founder:pricing-strategy and /founder:pitch-deck reuse its sourced competitor prices instead of starting over.

founder/
├── facts.md               # what you told the skills: stage, metrics, team, the raise
├── validate-idea.md
├── competitor-matrix.md
├── pricing-strategy.md
└── ...

Commit the folder to keep a history of how your thinking changed, or add it to .gitignore to keep it private.

Facts about the outside world, such as competitor prices, funding rounds, market sizes, and benchmarks, come with a source link. When a skill can't find one, it says "Estimate" or "Not found" instead of guessing. Your own metrics, customer quotes, and testimonials are never invented: missing ones show up as [placeholders] for you to fill in.

Install

Option 1: plugin (recommended)

Inside Claude Code:

/plugin marketplace add emotixco/claude-skills-founder
/plugin install founder@emotix

Skills become available as /founder:validate-idea, /founder:pricing-strategy, and so on. Update later with /plugin marketplace update emotix. The skill descriptions add about 1,100 tokens to each session. A skill's full instructions load only when you run it.

Option 2: clone (update with git pull)

git clone https://github.com/emotixco/claude-skills-founder.git ~/.claude/skills/founder