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Gtm Engineer Playbook
10 installable Claude Code skills that turn your terminal into a GTM command center. ICP building, signal scanning, lead scoring, outreach sequences, battlecards. Built by…
Install
$
git clone https://github.com/Othmane-Khadri/gtm-engineer-playbookInstall command taken from the project's README or registry entry. Always review code before running it.
README excerpt
Read full README on GitHub →The GTM Engineer's Playbook for the Claude Code Era
10 installable Claude Code skills that turn your terminal into a GTM command center.
Built by Earleads — GTM Engineering as a Service.
What This Is
A collection of Claude Code skills designed for GTM engineers, sales operators, and revenue teams. Each skill encodes a repeatable methodology — not a one-shot prompt. Install them, trigger them with natural language, and they produce structured output you can use immediately.
These skills are the building blocks of a modern GTM operating system. They chain together: your ICP feeds your Signal Scanner, which feeds your Qualification Scorer, which feeds your Outreach Sequences.
The Skills
Core Skills (7)
| # | Skill | Trigger | What It Produces |
|---|---|---|---|
| 01 | ICP Architect | "build my ICP" | docs/icp.md — personas, psychographics, buying signals, community map |
| 02 | Signal Scanner | "scan for signals" | docs/signals/{company}.md — buying signals with Fit x Timing x Access x Intent scores |
| 03 | Account Research Brief | "research this company" | docs/accounts/{company}.md — 1-page company intelligence brief in 2 minutes |
| 04 | Qualification Scorer | "score this lead" | docs/pipeline/scored-leads.md — HOT/WARM/COLD/PARK tier classification |
| 05 | Outreach Sequence Builder | "build an outreach sequence" | docs/sequences/{trigger}.md — signal-triggered multi-channel sequences |
| 06 | Meeting Prep Brief | "prep me for a meeting" | docs/meeting-prep/{company}-{date}.md — pre-call intelligence brief |
| 07 | Competitive Battlecard Generator | "battlecard for [competitor]" | docs/battlecards/{competitor}.md — strengths, weaknesses, objection handling |
Bonus Skills (3)
| # | Skill | Trigger | What It Produces |
|---|---|---|---|
| 08 | CRM Hygiene Scanner | "clean my CRM" | docs/crm-hygiene-report.md — duplicates, stale records, data quality score |
| 09 | Weekly GTM Report | "weekly report" | docs/reports/week-{date}.md — pipeline summary, signals, recommendations |
| 10 | Agent Architecture Planner | "design an agent" | docs/agents/{name}/ — shell wrapper, system prompt, config, scheduling |
How They Chain Together
ICP Architect ─────────────┐
"build my ICP" │
produces: docs/icp.md │
▼
Signal Scanner ◄─── reads icp.md for scoring criteria
"scan for signals" │
produces: docs/signals/ │
▼
Qualification Scorer ◄──── reads icp.md + signals/
"score this lead" │
produces: docs/pipeline/ │
├──────────────────────┐
▼ ▼
Outreach Sequence Builder Meeting Prep Brief
reads icp.md + accounts/ reads accounts/ + signals/
produces: docs/sequences/ produces: docs/meeting-prep/
│
▼
Account Research Brief ◄── standalone or feeds into above
"research [company]"
produces: docs/accounts/
Competitive Battlecard ◄── standalone reference
"battlecard for [X]"
produces: docs/battlecards/
Weekly GTM Report ◄──────── reads ALL docs/ subdirectories
"weekly report"
produces: docs/reports/
Installation
Option 1: Quick Install (recommended)
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